CMS 201 - Introduction to Public Relations

This course examines the issues, tasks, and responsibilities of public relations practitioners in a variety of professional settings. Public relations encompass strategic communication processes aimed at building mutually beneficial relationships between organizations and their publics. This course covers the theories and foundations of public relations and provides an overview of the principles, strategies, and practices of the profession.

Prerequisite(s):
Co-requisite(s):
Credits: 3

Course Typically Offered:
Course Type: Communication & Media Studies