BUS 260 - Marketing

This course is an introduction to the field of marketing. Topics include marketing strategy for products and services, market segmentation, targeting, and positioning, product issues, pricing, promotion, distribution, consumer behavior, marketing research and information systems, international marketing, and nonprofit marketing.

Prerequisite(s): Minimum of 24 earned credit hours.
Co-requisite(s):
Credits: 3

Course Typically Offered: Fall & Spring
Course Type: Business