TAH 211 - Tourism Entrepreneurship

This course studies entrepreneurship in the tourism industry. Students will learn to identify and develop potential products as well as plan and promote tourism and hospitality businesses. Understanding markets, customer demand, pricing, finances, marketing, sales, and operations of new ventures will all be explored through the business planning process. Case studies and field trips engage students with local entrepreneurs who have taken their ideas and created successful tourism-based businesses. Students will gain experience in innovation and creation of their own business or new tourism product.

Prerequisite(s):
Co-requisite(s):
Credits: 3

Course Typically Offered: variable
Course Type: Tourism and Hospitality