BUS 359 - Social Media Marketing

enrollment policy Students will explore best practices for maximizing marketing returns using social media outlets. Students learn and apply different strategies for earned, owned, and paid social media platforms in class exercises and a social media marketing simulation. Credit as marketing elective OR experiential class. Non School of Business students please see enrollment policy for eligibility.

Prerequisite(s): BUS 260 and Junior Standing. Majors in the fall 2020 or later catalog must complete the pre-bus core with a min. of C- or higher before taking any 300/400 Business course. See enrollment policy for eligibility or contact the School of Business.
Co-requisite(s):
Course Typically Offered: Typically spring
Course Type: