BUS 314 - Sport Media & Communication

This course examines the strategic use of media and communication within the sports industry and provides students the opportunity for application through multimedia projects. Students will develop an understanding of the functional role of media and communication in its various forms throughout the sport industry, including but not limited to public relations, community relations, social media, and mass media.

Prerequisite(s): BUS 260 (C- or higher), junior standing; ENG 100 or equivalent for all students; for students admitted fall 2021 or later: ENG 102 or equivalent (may be concurrent), or non-degree students; OR permission. Majors in the fall 2020 or later catalog must complete the pre-bus core with a min. of a C- or higher before taking any 300/400 Business course. See enrollment policy for eligibility or contact the School of Business.
Co-requisite(s):
Credits: 3

Meets the Following Core Requirement: Writing, Reading, and Inquiry 3
Course Typically Offered: Spring only. Every spring
Course Type: Business