Jul 24, 2024  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 361 - International Marketing

This course addresses the critical marketing skills required for business survival in today’s world economy. Students learn to apply global marketing and financial management concepts and techniques during a semester-long, simulated global market program. Students analyze and manage international product lines and adapt to cultural differences while working in a computer simulated global marketplace. 

Prerequisite(s): BUS 260  (C- or higher), junior standing. Majors in the fall 2020 or later catalog must complete the pre-bus core with a min. of a C- or higher before taking any 300/400 Business course. See enrollment policy  for eligibility or contact the School of Business.
Credits: 3

Meets the Following Core Requirement: International
Course Typically Offered: Fall only
Course Type: Business

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