BUS 362 - Market Opportunity Analysis

In this course, student teams work with a local business to develop a market opportunity. Areas of analysis include target-market identification, industry trends, demand analysis, capacity and fit issues, competitive analysis, and forecasting.

Prerequisite(s): BUS 260 (C- or higher), junior standing. Students are encouraged to take BUS 365 and BUS 369 before BUS 362. Majors in the fall 2020 or later catalog must complete the pre-bus core with a min. of a C- or higher before taking any 300/400 Business course. See enrollment policy for eligibility or contact the School of Business.
Co-requisite(s):
Credits: 3

Course Typically Offered:
Course Type: Business