|
Mar 28, 2024
|
|
|
|
BUS 363 - Branding and Advertising This course develops the necessary knowledge and skills to create a clear and compelling portrayal of the brand offering, whether it involves small businesses, entrepreneurial ventures, corporations or not-for-profit organizations. It uses a mix of different marketing communication methods to create a sustainable competitive advantage in the marketplace.
Prerequisite(s): BUS 260 (C- or higher), junior standing. Majors in the fall 2020 or later catalog must complete the pre-bus core with a min. of a C- or higher before taking any 300/400 Business course. Please see enrollment policy for eligibility or contact the School of Business. Co-requisite(s): Credits: 3
Course Typically Offered: Course Type: Business
Add to My Catalog Bookmarks (opens a new window)
|
|