Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Add to My Catalog Bookmarks (opens a new window)

BUS 363 - Branding and Advertising


This course develops the necessary knowledge and skills to create a clear and compelling portrayal of the brand offering, whether it involves small businesses, entrepreneurial ventures, corporations or not-for-profit organizations. It uses a mix of different marketing communication methods to create a sustainable competitive advantage in the marketplace. 

Prerequisite(s): BUS 260  (C- or higher), junior standing. Majors in the fall 2020 or later catalog must complete the pre-bus core with a min. of a C- or higher before taking any 300/400 Business course. Please see enrollment policy  for eligibility or contact the School of Business.
Co-requisite(s):
Credits: 3

Course Typically Offered:
Course Type: Business



Add to My Catalog Bookmarks (opens a new window)