BUS 369 - Marketing Research

Students learn the process of marketing research as they work on a semester-long project with community businesses and organizations. Students learn how to produce a secondary data report, how to design and conduct a qualitative research study, and how to design and analyze the results of an online survey. Students will also acquire key secondary data research techniques, one-on-one interview skills, questionnaire design principles, and data analysis skills. The course has a significant PC lab component to encourage hands-on learning.

Prerequisite(s): MAT 210 (C- or higher) or other approved statistics course (or concurrent), BUS 260 (C- or higher), junior standing. Majors in the fall 2020 or later catalog must complete the pre-bus core with a min. of a C- or higher before taking any 300/400 Business course. See enrollment policy for eligibility or contact the School of Business.
Co-requisite(s):
Credits: 3

Meets the Following Core Requirement: Engaged Learning
Course Typically Offered: Spring
Course Type: Business