BUS 398 - Professional Selling Practicum

An introduction to professional sales in a real-world setting, including servicing existing accounts, obtaining orders, establishing new accounts, and submitting activity reports such as daily daily call reports, weekly work plans, and monthly and annual territory analyses. Students learn to plan and organize their daily work schedule while simultaneously adjusting the content of their sales presentations by customer type, order type, existing and potential sales volume. Other topics include customer service, product knowledge, territory management, and prospecting, presenting, and closing skills.

Prerequisite(s): BUS 260 (C- or higher), junior standing. Majors in the fall 2020 or later catalog must complete the pre-bus core with a min. of a C- or higher before taking any 300/400 Business course. See enrollment policy for eligibility or contact the School of Business.
Co-requisite(s):
Credits: 3

Course Typically Offered: Limited
Course Type: Business