CMS 306 - Managing Media Relations

The news media’s influence on public policy, public opinion, and consumer behavior plays a critical role in companies’ and organizations’ communication strategies. Relying on theories of the mass media, this course will advance student writing, editing, and speaking in the context of media relations. Through discussion of current issues, case studies, and guest speakers, the course will cover such topics as media contact identification, relationship building, crisis management, interview preparation, effective media relations strategy construction, public relations plan evaluation, and the tools, methods, and ethics of media relations.

Prerequisite(s): CMS 201 or permission of instructor.
Co-requisite(s):
Credits: 3

Course Typically Offered:
Course Type: Communication & Media Studies