DMA 500 - Foundations of Digital Marketing

This course will introduce you to the digital marketing tools and frameworks that are key to making effective and profitable online marketing decisions. This project-based course covers the planning, design, implementation, and optimization of online marketing campaigns including the website development, content management, email marketing, social media, mobile marketing, and search engine marketing (e.g., methods for improving organic rankings (SEO)), as well as paid search engine marketing. Students build upon the principles of digital marketing to design and implement an internet-based marketing programs for consumer goods, services, non-profit and business-to-business markets. Student teams will plan, design, and implement a full digital marketing campaign, including website, mobile, email, e-commerce, metrics, search, and social media tactics and strategies. In addition, students learn how the technological innovation in digital and social media apply to the 4E framework: excite, educate, engage, and provide experience for consumers through various digital platforms.

Prerequisite(s): Graduate Level standing
Co-requisite(s):
Credits: 3

Course Typically Offered: Fall, Spring, Summer
Course Type: