DMA 635 - Digital Marketing Advertising

In the course, students learn the steps of digital advertising and promotion. They learn about the concept of big data, explore the mechanism to retrieve, organize, and analyze big data to help understand consumers’ needs to develop a promotion campaign to position a brand effectively. Topics related to search engines, real time bidding in the digital age, click through rate, big data, and personalized marketing are explored in this course.

Prerequisite(s): Graduate Level standing
Co-requisite(s):
Credits: 3

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