BUS 322 - Sport Consumer Behavior

This course will examine the personal, psychological, and environmental factors which influence sporting events and related product consumption. We will consider the determinants of both participate and spectator consumption behaviors at recreational, collegiate, and professional levels of sports. The course will utilize both a theoretical and applied approach to explain and demonstrate sport consumer behavior and its application to sport managers and marketers in developing marketing communications, enhancing the consumption experience, and identifying key elements of the consumer decision-making process. Students may earn credit for BUS 322 or BUS 365, but not both.

Prerequisite(s): BUS 260 (C- or higher), junior standing. Majors in the fall 2020 or later catalog must complete the pre-bus core with a min. of a C- or higher before taking any 300/400 Business course. See enrollment policy for eligibility or contact the School of Business.
Co-requisite(s):
Credits: 3

Course Typically Offered: Limited
Course Type: Business