Business

Overview:

Faculty:

Associate Professor Eklou Amendah

Assistant Professor Wei-Kang Kao

Senior Lecturer Richard Bilodeau

School of Business Mission Statement: Preparing lifelong, entrepreneurial thinkers fluent in business technologies.

Accreditation: The School of Business is accredited by AACSB International-The Association to Advance Collegiate Schools of Business. AACSB International assures quality and promotes excellence and continuous improvement in undergraduate and graduate education for business administration and accounting.

Graduate Programs:

Master of Science-Digital Marketing Analytics

Certificate of Graduate Study-Digital Marketing Analytics

The Digital Marketing Analytics graduate programs at the University of Southern Maine’s School of Business prepare students to excel in today’s fast-moving, data-driven marketing environment. Designed to reflect current industry trends and best practices, the programs provide both strategic and technical expertise across critical areas of modern marketing.

Coursework covers search engine optimization (SEO), search engine marketing (SEM), web analytics and key performance indicators, digital data collection methods, web design and content development, mobile payment technologies, and the use of advanced tools such as artificial intelligence and augmented/virtual realities. Students gain experience applying these skills to real-world projects through partnerships with Maine businesses and organizations, ensuring both hands-on learning and professional relevance.

Graduates emerge with the ability to analyze complex data, generate actionable insights, and lead digital initiatives that drive business growth. The STEM designation highlights the programs’ strong quantitative and analytical foundation, while preparing students for high-demand roles in digital marketing, analytics, and related fields.