Digital Marketing Analytics, Certificate of Graduate Study

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The certificate in Digital Marketing Analytics at the University of Southern Maine (USM) is designed to provide students with the fundamental skill and knowledge to implement digital marketing strategies within organizations of various sectors of activities. By taking the five courses included in the program, students will gain insights about the importance of digital marketing channels to company performance.

Program Requirements

Admissions Criteria

This program is intended for domestic and international students from a variety of educational backgrounds. A marketing degree is not required to enroll in this program. However, students applying for admission will need to have:

Earned an equivalent of a U.S. undergraduate degree from an accredited college or university with a GPA of 3.0 or higher
Undergraduate statistics course with a grade of B or higher (or complete one during the first term prior to enrolling in any 600 level courses). Because of the importance of data in digital marketing it is important for students to explore data analysis methods. Descriptive and inferential statistics as well as quantitative research methodologies and multivariate data analysis will be taught in the digital marketing research Methods course included in this program.