English & Marketing, Undergraduate Polymath Pathway, B.A.

The English and Marketing Polymath Pathway, available at the University of Southern Maine (USM) is designed for undergraduate students looking to pair the art of words and critical thinking with the power of creative marketing strategy and data. By uniting English and Marketing majors, you’ll build a multidisciplinary foundation, and give yourself an edge in fields like content marketing, communications, public relations, strategic communications - roles that require finding and telling the story within the data.

This integrated approach - melding creativity, analytics, and strategic thinking - will set you apart as a versatile professional who can bring insight to the writing process, understand complex group dynamics, and make compelling arguments. Polymath Pathway graduates emerge as adaptable, critical thinkers uniquely prepared to thrive in the ever evolving marketing landscape.

The English and Marketing Polymath Pathway has a typical completion time of approximately 4 years. Students will work with their USM academic advisors to develop a tailored and streamlined academic plan.

Program Requirements

English Requirements

Marketing Requirements

Major Courses that Satisfy Core Requirements

Students are encouraged to explore Core courses that also count towards their majors. Courses listed below are part of the English & Marketing Polymath Pathway and also satisfy University Core Curriculum requirements. Each Polymath Pathway utilizes a 28-credit abridged Degree Completion Core Curriculum, as shown below, to accommodate student schedules.

Writing, Reading, and Inquiry 1: ENG 100
Quantitative Reasoning: MAT 108 , ECO 101 , ECO 102 , BUS 241
Creative Expression: ENG 201 , ENG 300 , ENG 301 , ENG 302 , ENG 303
Cultural Interpretation: ENG 140
Science Exploration:
Socio-cultural Analysis: ECO 101 , ECO 102
Ethical Inquiry, Social Responsibility, and Citizenship: BUS 347 , BUS 339 , BUS 304 , ENG 348 (Topics: Empire, Ethics, and Globalization; Digital Revolutions)
Culture, Power, and Equity OR International: ENG 344 , ENG 383 , ENG 370 , BUS 335 , BUS 361 , BUS 373
Capstone: ENG 419 , ENG 441 , ENG 445 , ENG 456 , ENG 466 , ENG 476 , or ENG 491 AND BUS 450