DMA 690 - Digital Marketing Practicum

In this course, students demonstrate an understanding of all areas of marketing by creating and implementing a digital marketing plan for organizations in the greater Portland, ME area. This is the capstone of the DMA degree. 

Prerequisite(s): Courses in strategy (DMA 625 ), advertising (DMA 635 ), research (DMA 667 ) and channels (DMA 610 ); Graduate Level standing
Co-requisite(s):
Credits: 3

Course Typically Offered:
Course Type: