Dec 02, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 260 - Marketing


This course is an introduction to the field of marketing. Topics include marketing strategy for products and services, market segmentation, targeting, and positioning, product issues, pricing, promotion, distribution, consumer behavior, marketing research and information systems, international marketing, and nonprofit marketing.

Prerequisite(s): Minimum of 24 earned credit hours.
Co-requisite(s):
Credits: 3

Course Typically Offered:
Course Type: Business



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