BUS 311 - Sport Marketing

Basic marketing concepts are applied to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic marketing planning, marketing information management, marketing communications, and sponsorship. Non School of Business students please see enrollment policy for eligibility.

Prerequisite(s): BUS 260 (C- or higher).
Co-requisite(s):
Credits: 3

Course Typically Offered: Fall and Spring
Course Type: Business