BUS 341 - New Product Development

This course reviews the fundamentals of product development and commercialization, offering students from two different disciplines the chance to explore what it takes to bring a new product to market. Students will gain real world insights into the process of developing and screening an idea, testing a product concept, creating a product prototype, performing business analysis, exploring test marketing, writing a marketing plan, and bringing a product to market through the commercialization process. Non School of Business students please see enrollment policy for eligibility.

Prerequisite(s): BUS 260 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3

Course Typically Offered:
Course Type: Business