BUS 356 - Digital Marketing

Students will develop skills required to meet the challenges of a 21st century promotional marketplace. Digital marketing will address topics such as search engine optimization (SEO), content strategy, campaign development, and display advertising. Working within an online simulation, students learn promotional best practices by writing targeted advertisements, creating business landing pages and management of online media investments. Non School of Business students please see enrollment policy for eligibility.

Prerequisite(s): BUS 260 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3

Course Typically Offered: Typically fall.
Course Type: Business