BUS 360 - Marketing Strategy

This course prepares students to evaluate strategic marketing options, make informed marketing decisions, and formulate strategic marketing policies, based on quantitative and qualitative analysis. Basic skills emphasized in this class are situation analysis, management by profit and loss, implementing marketing strategies, brand management, positioning, and market segmentation. This is a foundation course for marketing majors. Non School of Business students please see enrollment policy for eligibility.

Prerequisite(s): BUS 260 (C- or higher), sophomore standing.
Co-requisite(s):
Credits: 3

Course Typically Offered:
Course Type: Business