BUS 398 - Professional Selling Practicum

An introduction to professional sales in a real-world setting, including servicing existing accounts, obtaining orders, establishing new accounts, and submitting activity reports such as daily daily call reports, weekly work plans, and monthly and annual territory analyses. Students learn to plan and organize their daily work schedule while simultaneously adjusting the content of their sales presentations by customer type, order type, existing and potential sales volume. Other topics include customer service, product knowledge, territory management, and prospecting, presenting, and closing skills. Non School of Business students please see enrollment policy for eligibility.

Prerequisite(s): BUS 260 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3

Course Typically Offered: Limited
Course Type: Business