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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
Course Descriptions
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Business |
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BUS 188 - Introductory ICE Topics
This course explores topics in Innovation, Creativity, or Entrepreneurship. Primarily intended for non-majors.
Prerequisite(s): Vary by topic.
Co-requisite(s):
Credits: 1-3
Course Typically Offered:
Course Type: Business
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BUS 200 - Introduction to Business
This course is designed to introduce the student to the contemporary business environment and the variety of typical activities engaged in by business professionals. It explores how different business functions are integrated to accomplish the goals of the business within an increasingly competitive business environment. It is designed for anyone interested in becoming knowledgeable about successful business practices. Students with credit for BUS 101 or another introductory business course may not enroll. This course is intended for non-majors and is restricted to students with fewer than 9 credits in business, finance, and accounting. Business and accounting majors may not enroll without the approval of their academic advisor. Those with credit for BUS 101 may not enroll.
Prerequisite(s): Fewer than nine credits in BUS, FIN and ACC.
Co-requisite(s):
Credits: 3
Course Typically Offered: Limited
Course Type: Business
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BUS 203 - Career Planning and Development
Students in this course identify and develop career goals and plans while improving their writing skills. Students engage in activities relating to personal and professional interest profiling, interest and employment inventories, interview preparation, resume construction, job searches, and business writing.
Prerequisite(s): Sophomore standing, ENG 100 /ENG 101 or equivalent course.
Co-requisite(s):
Credits: 3
Course Typically Offered: Limited
Course Type: Business
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BUS 210 - Managing Sport for Society
This course provides an overview of the business of sports, including career opportunities. The value of professional management to sports organizations is examined.
Prerequisite(s):
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 241 - Applied Business Modeling
Applied business modeling course is designed to think about structuring varied business situations for quantitative analysis using excel. It will be a hands-on case method-based course wherein several business challenges, which do not specifically fall in any of the typical quantitative methods area courses, will be modeled using excel. Since the course is focused on thinking and doing, we will spend less time on learning the tool. We will use several advanced features of excel which are seldom known to excel users. It will cover a wide range of excel functions for business case analysis using scenario building, What-If, Goal Seek, Look Up functions, Database function, Excel Tables, Array formula’s, Data Analysis Tool Pack, Statistical Analysis functions, Regressions etc.
Prerequisite(s): MAT 120 (C- or higher) or MAT 210 (C- or higher) or other approved statistics course. See usm.maine.edu/school-of-business/stats for other approved statistics courses.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 260 - Marketing
This course is an introduction to the field of marketing. Topics include marketing strategy for products and services, market segmentation, targeting, and positioning, product issues, pricing, promotion, distribution, consumer behavior, marketing research and information systems, international marketing, and nonprofit marketing.
Prerequisite(s): Minimum of 24 earned credit hours.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 280 - Legal Environment of Business
This course introduces students to the legal system, tort law, product liability, consumer law, labor law, equal employment law, intellectual property law, and other topics. It stresses the social responsibility of business and the legal and ethical framework in which businesses must function.
Prerequisite(s):
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 284 - Enactus Project
Participation in (but not the leadership of) Enactus social entrepreneurship project.
Prerequisite(s):
Co-requisite(s):
Credits: 1
May be repeated up to a total of 3 credit.
Course Typically Offered:
Course Type: Business
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BUS 295 - Internship in Business Administration
An internship course in business administration. Prerequisites: sophomore standing, School of Business major, 2.33 GPA or higher, and permission of a School of Business advisor and instructor. Enrollment is normally limited to majors who have not completed degree requirements. Majors are limited to a maximum of nine internship credits toward the degree; this course counts for general elective credit only. Pass/Fail.
Prerequisite(s): Sophomore standing, School of Business major, 2.33 GPA or higher, and permission of a School of Business advisor and instructor.
Co-requisite(s):
Credits: Variable credit, 1-3 credits, 47 internship hours/credit hour.
Meets the Following Core Requirement: Engaged Learning
May be repeated up to a total of 3 credits.
Course Typically Offered:
Course Type: Business
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BUS 300 - Entrepreneurial Thinking
This course provides students an inside view of how entrepreneurial thinking can be applied in many environments including social ventures, corporations, venture capital and new ventures. Students will develop a basic knowledge of identifying opportunities, assessing required resources, planning and executing an entrepreneurial venture while developing an understanding of value propositions and risks. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 301 - Business Analytics
Analytics is the scientific process of transforming data into insights for making better decisions. This course introduces students to all three areas of business analytics: descriptive, predictive, and prescriptive. Emphasis is placed upon developing students’ abilities to recognize the need for analytics, formulating business problems, selecting and testing analytics models, and interpreting the implications of results. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 241 (C- or higher, or test-out option) or BUS 195 (C or higher) or EGN 304 (C or higher); MAT 108 (C- or higher); and MAT 210 (C- or higher) or another approved statistics course (see usm.maine.edu/school-of-business/stats) for other approved statistics courses.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 311 - Sport Marketing
Basic marketing concepts are applied to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic marketing planning, marketing information management, marketing communications, and sponsorship. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher).
Co-requisite(s):
Credits: 3
Course Typically Offered: Fall and Spring
Course Type: Business
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BUS 312 - Sport Law
This course examines the legal system, its terminology, and principles in the context of professional and amateur sports. Emphasis is on identifying and analyzing legal issues, the ramifications of those issues, and the means of limiting the liability of sport organizations. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 280 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Spring only
Course Type: Business
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BUS 314 - Sport Media & Communication
This course examines the strategic use of media and communication within the sports industry and provides students the opportunity for application through multimedia projects. Students will develop an understanding of the functional role of media and communication in its various forms throughout the sport industry, including but not limited to public relations, community relations, social media, and mass media. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Spring only. Every spring
Course Type: Business
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BUS 315 - Revenue Generation in Sport
This course exposes students to a broad range of topics related to revenue generation in the sport industry, including ticket sales, sponsorship, fundraising, and public funding. Students will study current issues, and explore future directions, trends, and innovations in the field. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Taught yearly
Course Type: Business
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BUS 316 - Sport Event & Facility Management
This course will investigate the functions of sport managers in the design, operation, and financing of facilities and venues as well as provide practical involvement in managing a sport event. Students will examine the issues pertaining to the management of public and private arenas, stadiums, theatres, galleries, festivals, racetracks, and multipurpose facilities. Additionally, students will be assigned to committees for which they will plan, organize, publicize and manage all aspects of event operations during the semester. A required component of the course will include a commitment to work with the actual event. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing.
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered: Spring only
Course Type: Business
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BUS 318 - Sport Governance & Policy
This course helps the student understand the modern administrative issues in the administration of sports-related businesses. The course will focus on many of the most demanding legal concerns of running sports businesses, with a particular focus on intercollegiate athletics and professional team sport in the U.S. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Every two years in fall
Course Type: Business
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BUS 319 - Sport Tourism
This course introduces students to the nature, structure, and complexity of the sport tourism industry. Topics covered include economic, sociocultural and environmental impacts, motivations, marketing, and development principles. Limited offerings. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s):
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 321 - Independent Projects in Marketing
This course is designed to give marketing students an opportunity to conduct independent research and projects with a faculty mentor. Students will meet regularly with their mentor during the semester to discuss their independent studies progress. At the end of the semester, students submit a written report and present their findings to their faculty mentor and the business client (if applicable). Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), junior standing, and permission of instructor.
Co-requisite(s):
Credits: 1-4
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered:
Course Type: Business
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BUS 322 - Sport Consumer Behavior
This course will examine the personal, psychological, and environmental factors which influence sporting events and related product consumption. We will consider the determinants of both participate and spectator consumption behaviors at recreational, collegiate, and professional levels of sports. The course will utilize both a theoretical and applied approach to explain and demonstrate sport consumer behavior and its application to sport managers and marketers in developing marketing communications, enhancing the consumption experience, and identifying key elements of the consumer decision-making process. Students may earn credit for BUS 322 or BUS 365 , but not both. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Limited
Course Type: Business
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BUS 334 - Introduction to Organizational Change
This course focuses on understanding the nature of organizational change, both proactive and reactive, and both slow and fast (e.g., crisis mode). Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior Standing
Co-requisite(s):
Credits: 3
Course Typically Offered: Offered once every two years.
Course Type:
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BUS 335 - International Business
Introduction to the global economy and the political and cultural environments of international business. Topics include financial, marketing, and human resource issues in international business. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): ECO 101 or ECO 102 , junior standing.
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: International
Course Typically Offered:
Course Type: Business
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BUS 336 - Approved International Experience
An educational activity while outside the U.S. that contributes to the student’s understanding of international business and which has been approved by one of the international business faculty members. Examples of activities which normally will be approved include, without limitation: (1) courses qualifying for 3 or more credits when transferred to USM in economics, law, history, political science, geography, political science culture and skills in languages other than English, (2) an independent study done outside the U.S. qualifying for 3 or more credits, (3) a USM travel course qualifying for 3 or more credits and (4) an international study tour offered by a reputable organization which in the opinion of a USM international business faculty member qualifies for 3 or more credits. BUS 336 may be used either as a course in the International Business Track or International Business Concentration or as a 300-level or higher BUS course. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing.
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered:
Course Type: Business
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BUS 337 - Approved International Business Experience
An educational activity while outside the U.S. that directly contributes to the student’s understanding of international business and has been preapproved by one of the international business faculty members. Normally limited to a 300-level or higher course in a business discipline, including economics and/or law, taken at an educational institution outside the U.S. which qualifies for 3 or more credits when transferred to USM. Approval for BUS 337 may be denied if the student lacks the necessary foundational course(s) in the relevant discipline. BUS 337 may be used either as a course in the International Business Track or International Business Concentration or as a 300-level or higher BUS course. (BUS 336 is not a prerequisite for BUS 337.) Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing.
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered:
Course Type: Business
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BUS 338 - Strategic Management of Technology & Innovation
Focuses on the strategic management of technology-based innovation in the firm. Specific topics include assessing the innovative capabilities of the firm, managing the corporate R&D function, managing the interfaces between functional groups in the development process, managing the new business development function in the firm, understanding and managing technical entrepreneurs, building technology-based distinctive competencies and competencies and competitive advantages, technological leadership versus followership in competitive strategy, institutionalizing innovation, and attracting and keeping corporate entrepreneurs. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior Standing
Co-requisite(s):
Credits: 3
Course Typically Offered: Once every two years.
Course Type:
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BUS 339 - Business Ethics
The content of the course draws on multiple disciplines including philosophy, applied ethics, management, organization theory, and economics. The course offers a series of conversations aimed at viewing ethical decision making at the individual, organizational, and societal levels of analysis. At the individual level, the focus is on the foundational concepts of moral reasoning such as rights, justice, utilitarianism, virtue, and moral intuitions. At the organizational level social influences on ethical decision making, such as conformity, and obedience, and building ethical organizations are discussed. Finally, at the societal level the relationship between law and business ethics, stakeholder theory, and strategic approach to addressing grand ethical challenges will be covered. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing, Business major or Business minor; or instructor permission.
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Ethical Inquiry, Social Responsibility, and Citizenship
Course Typically Offered: At least once every two years.
Course Type: Business
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BUS 340 - Managing Organizational Behavior
A survey of the disciplines of management and organizational behavior, and of the practices managers employ in planning, organizing, leading, and controlling organizations. Topics include self-awareness, perception and decision making, individual differences and diversity, motivation, group dynamics, communication, stress, power and politics, organizational design, and change. The environmental context, workforce diversity, the global economy, and managerial ethics are core integrating themes. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 341 - New Product Development
This course reviews the fundamentals of product development and commercialization, offering students from two different disciplines the chance to explore what it takes to bring a new product to market. Students will gain real world insights into the process of developing and screening an idea, testing a product concept, creating a product prototype, performing business analysis, exploring test marketing, writing a marketing plan, and bringing a product to market through the commercialization process. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 342 - Leadership
The purpose of this course is to help students be more effective exercising leadership. To do this, the course will first teach the distinction among leadership, authority, and management, and also among different leadership situations. The course will then provide experiential exercises and exposure to tools and techniques appropriate to the various challenges. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 241 (C- or higher) or BUS 195 (C or higher); BUS 340 (C or higher); junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 343 - Management Skills
This course focuses on building critical skills for managers and employees to work effectively and efficiently in organizational settings. The course is organized so that students will have the opportunity to develop and practice managerial skills that are deemed by scholars and practitioners to be crucial for organizational success in today’s business world. Particularly, at the personal level, the course focuses on building skills pertaining to self-awareness, well-being, and analytical and creative problem solving. At the interpersonal level, the focus is building skills related to developing relationships, influencing and motivating others, and conflict resolution. Finally, at the group level, learn and develop skills with regard to empowering others, building effective teams, and leading change. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Prerequisites: BUS 340 (min. C) and junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Once a semester.
Course Type:
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BUS 344 - Business Negotiation
This course offers an introduction to negotiation and more broadly, conflict resolution, which are skills vital to managers, professionals, and entrepreneurs. It helps students develop a deeper understanding of the preparation, motivation, processes, and outcomes of negotiation and conflict resolution activities. Students build competencies in communicating and achieving their own interests in light of bounded understanding of the interests and motivations of the other parties. In this process, students are expected to develop written, oral, and non-verbal communication skills. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 340 (min. C) and junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Once an academic year.
Course Type:
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BUS 345 - Technology Management
Surveys information/systems technology for the management of corporate information as a resource. Managerial and technical dimensions of information systems are blended in a framework of information technology. Specific topics will evolve with the field but may include data communications, information systems theory, database concepts, and decision support systems. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Sophomore standing
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 347 - Triple-Bottom-Line Business
How can firms pursue profits without harming the planet or the ‘way life should be’? This course explores sustainable business strategies and practices that can be used to manage the triple bottom line of financial, environmental, and social performance. Ethical action is a recurring theme. Students with credit for BUS 357 may not enroll. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing, BUS 260 (C- or higher), BUS 280 (C- or higher).
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Ethical Inquiry, Social Responsibility, and Citizenship
Course Typically Offered: Limited
Course Type: Business
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BUS 348 - Sustainable Business Practicum
Working on self-directed projects, students carry out a sustainable business auditing project to meet the goals of a partner in the business community. Students will interview small businesses to gather information and data about their business sustainability practices. Students will learn how the general principles of sustainability can be applied in specific business situations. Students will create a best practices case study and Sustainability Action Plan for one business. As part of the course, students are to generate publicity for the school and formally present the results of the project to their external partners. The course emphasizes problem-based learning and the development of professional skills. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 347 , junior standing.
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered:
Course Type: Business
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BUS 351 - Cross-Cultural Management
This course addresses the challenges and opportunities that managers experience in international or multicultural environments. The purpose is to develop students’ understanding and behavioral skills relevant to the interaction of different cultures in business settings. Using a variety of methods – experiential learning, case studies, research, and hands-on activities in the classroom – the ultimate goal is to assist students in developing cross-cultural competencies to be future global managers. These competencies include cultural knowledge and sensitivity, conflict resolution, tolerance of ambiguity, and cognitive complexity. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 340 (min. C) and junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Once per academic year.
Course Type:
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BUS 356 - Digital Marketing
Students will develop skills required to meet the challenges of a 21st century promotional marketplace. Digital marketing will address topics such as search engine optimization (SEO), content strategy, campaign development, and display advertising. Working within an online simulation, students learn promotional best practices by writing targeted advertisements, creating business landing pages and management of online media investments. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Typically fall.
Course Type: Business
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BUS 358 - E-Commerce
This course examines various business models used in electronic commerce, provides an understanding of how an e-presence is established, and explores the strategic use of e-commerce in a global environment. Students will develop skills in establishing a Web presence for a business and business planning. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), BUS 345 (C or higher), junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 359 - Social Media Marketing
Students will explore best practices for maximizing marketing returns using social media outlets. Students learn and apply different strategies for earned, owned, and paid social media platforms in class exercises and a social media marketing simulation. Credit as marketing elective OR experiential class. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 and Junior Standing
Co-requisite(s):
Course Typically Offered: Typically spring
Course Type:
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BUS 360 - Marketing Strategy
This course prepares students to evaluate strategic marketing options, make informed marketing decisions, and formulate strategic marketing policies, based on quantitative and qualitative analysis. Basic skills emphasized in this class are situation analysis, management by profit and loss, implementing marketing strategies, brand management, positioning, and market segmentation. This is a foundation course for marketing majors. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), sophomore standing.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 361 - International Marketing
This course addresses the critical marketing skills required for business survival in today’s world economy. Students learn to apply global marketing and financial management concepts and techniques during a semester-long, simulated global market program. Students analyze and manage international product lines and adapt to cultural differences while working in a computer simulated global marketplace. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: International
Course Typically Offered: Fall only
Course Type: Business
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BUS 362 - Market Opportunity Analysis
In this course, student teams work with a local business to develop a market opportunity. Areas of analysis include target-market identification, industry trends, demand analysis, capacity and fit issues, competitive analysis, and forecasting. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), junior standing. Students are encouraged to take BUS 365 and BUS 369 before BUS 362.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 363 - Branding and Advertising
This course develops the necessary knowledge and skills to create a clear and compelling portrayal of the brand offering, whether it involves small businesses, entrepreneurial ventures, corporations or not-for-profit organizations. It uses a mix of different marketing communication methods to create a sustainable competitive advantage in the marketplace. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 364 - Professional Selling
This course is designed to equip students with the fundamental understanding of the role of professional selling within all types of organizations, with an emphasis on development of communication, relationship building, and presentation skills. The course is interactive/”hands on” and will include: video case studies, role playing, sales presentations, guest lectures, use of PowerPoint, use of sales management software, group presentations, mini lectures, and Internet research. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 365 - Consumer Behavior
This course examines alternative explanations of consumer behavior. Emphasis is placed on cultural, sociological, and psychological influences on consumption. Other topics include consumer decision processes and the way managers use consumer characteristics to segment the market and develop marketing plans. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), junior standing. Students with credit for BUS 165 or BUS 322 may not enroll.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 366 - Sales Management
This course will introduce students to sales management and the role, necessary skills, and the objectives of successful sales management. Students will also explore team characteristics through the understanding of the influence of team personalities, communicating to different personalities, motivating different personalities, and the development life cycle of team development. Setting goals and objectives will also be addressed with various experiential activities such as setting daily/weekly/monthly targets and objectives. Coaching and feedback will be addressed by understanding how coaching helps maintain and improve performance. Finally, how to deal with underperforming sales team members, proactively identifying potential drops in performance, effective under performance discussions, setting targets for improvement, and using personal improvement plans. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Spring
Course Type: Business
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BUS 367 - Marketing Management
Students gain experience making marketing decisions as members of teams. The emphasis is on applying a management perspective to marketing decision making. Students must integrate knowledge from other functional disciplines into a strategic marketing planning framework. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), any 300-level marketing course, junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Limited
Course Type: Business
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BUS 369 - Marketing Research
Students learn the process of marketing research as they work on a semester-long project with community businesses and organizations. Students learn how to produce a secondary data report, how to design and conduct a qualitative research study, and how to design and analyze the results of an online survey. Students will also acquire key secondary data research techniques, one-on-one interview skills, questionnaire design principles, and data analysis skills. The course has a significant PC lab component to encourage hands-on learning. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): MAT 210 (C or higher) or another approved statistics course (or concurrent), BUS 260 (C or higher), junior standing. See usm.maine.edu/school-of-business/stats for other approved statistics courses.
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered: Spring
Course Type: Business
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BUS 372 - Supply Chain Management
This course introduces supply chain management as it examines the products-to-services spectrum in terms of various transformation processes and their impact upon the supply chain. In addition, the course considers how supply chain strategy relates to other organization functions and focuses on all strategic areas impacting supply chain decision making. Some of the important topics include but not limited to Supply Chain Management, Forecasting, Sustainability in Supply Chain, Location Strategies, Supply Chain Analytics, Aggregate Planning, & Business Analytics Modules: Decision-Making Tools, Linear Programming and Transportation Modeling. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 301 (min. C) or ( MAT 380 (min. C) and EGN 304 (min. C) ); and junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Once a year
Course Type: Business
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BUS 373 - Project Management
This course addresses the managerial concepts and technical tools required for evaluating, planning, managing, and controlling projects. The topics include but not limited to strategic issues, project selection, risk analysis, work, breakdown structures, PERT/ CPM, resource management, conflict issues, and managing people. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 241 (min C- or test out) or BUS 195 (min C) or EGN 304 (min C); MAT 108 (C- or higher); MAT 210 (C- or higher) or MAT 120 (C- or higher) or other approved statistics course; junior standing. See usm.maine.edu/school-of-business/stats for other approved statistics courses.
Co-requisite(s):
Credits: 3
Course Typically Offered: Spring
Course Type: Business
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BUS 374 - Purchasing and Procurement
This course develops on the idea of managing supply chains with a focus on the purchasing process. It covers the managerial concepts, frameworks, and tools associated with purchasing. The topics include the purchasing process, strategic sourcing, supplier evaluation and selection, quality management, worldwide sourcing, and negotiation and conflict management. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 241 (min C- or test out option) or BUS 195 (min. C) or EGN 304 (min. C); and junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Once a year
Course Type: Business
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BUS 375 - Production/Operations Management
An examination of the role of operations within manufacturing and service organizations. Emphasis is placed upon recognizing operational opportunities and tradeoffs, and employing quantitative and qualitative tools and decision-support systems to assist strategic and operational decision making. Topics include: process design, quality management, capacity planning, supply chain management, and production planning. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 301 (min. C) or (MAT 380 (min. C) and EGN 304 (min. C)); and junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 376 - Advanced Topics in Strategy
An exploration of the topics and tools available for assessing and making strategic decisions. This course focuses on structured - often mathematically-based - ways to model and analyze important business decisions and on how to optimize choices while also appreciating the practical constraints and issues involved. Specific topics may vary by semester, given the strategic challenges occurring at that time. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing
Co-requisite(s):
Credits: 3
Course Typically Offered: Once every two years.
Course Type:
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BUS 377 - Information Visualization
In this course, students will learn to create charts, maps, and other visualizations to tell stories and to create effective graphical displays of evidence. Students will learn to critically evaluate examples from print media and the internet after learning the foundations of information visualization. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing and successful completion of the University’s Core requirement in Quantitative Reasoning.
Co-requisite(s):
Credits: 3
Course Typically Offered: Limited
Course Type: Business
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BUS 378 - Sport Management Practicum
This course provides students with the opportunity to apply learned sport management skills, theories, and ideas in a sport industry setting. The course will allow a student to bridge the gap between classroom learning and practical application. This course is optional. The practicum will be a minimum of 200 hours and may be completed full or part-time. This course is open to students in the Sport Management General Track Major only who have not completed degree requirements. Non School of Business students please see enrollment policy for eligibility. May not be taken pass/fail.
Prerequisite(s): BUS 311 , junior standing and permission of a School of Business advisor and instructor.
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered:
Course Type: Business
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BUS 380 - Advanced Legal Issues in Business
This course will cover negotiable instruments, contract law, trusts and estates, property law, and other legal topics. This course is intended to provide detailed study of many important legal issues facing businesses. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 280 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Limited
Course Type: Business
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BUS 382 - International Business Law
An examination of legal issues affecting international business transactions. Topics include contracts, sale of goods, letters of credit, regulation of imports and exports, business competition law, protection of intellectual property rights, and ethical issues. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 280 (C- or higher) or equivalent, junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Spring
Course Type: Business
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BUS 383 - Social Entrepreneurship
Focuses on the theory and practice of social enterprise using readings and case studies, and identifying and implementing social entrepreneurship Enactus projects. The projects aim to increase awareness and understanding of business and economic issues. The course will help students understand how social enterprises benefit from free market principles. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing (BUS majors and minors).
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 384 - Enactus Project Leadership
Project leadership of Enactus social entrepreneurship project.
Prerequisite(s): Sophomore standing.
Co-requisite(s):
Credits: 3
May be repeated up to a total of 6 credits.
Course Typically Offered:
Course Type: Business
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BUS 385 - Entrepreneurship and Venture Creation
This course is about starting a business and about the benefits and costs, both personal and professional, of an entrepreneurial career. Students learn how to establish start-up teams, identify opportunities, and obtain resources. The course involves written self-appraisals, case analyses, team work, and presentations of comprehensive business plans. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 386 - Creative Strategies for Entrepreneurs
This course explores strategies for innovation and creative problem solving as well as a framework for entrepreneurial planning. Through experiential activities, readings, and discussions, students learn creative techniques employed by creative makers and thinkers from artists to scientists and entrepreneurs. Students apply what they have learned to generate and assess an entrepreneurial idea. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing, BUS 260 (recommended). Students with credit for EYE 199 (same topic) will not earn credit.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 387 - Design Thinking
This course introduces students to process of design thinking. Students will use design tools and activities to stimulate thinking and analysis of business challenges. Through experiential activities, creative thought and problem solving, experimentation, and iteration, prototyping, storytelling, scenario and situational analysis, and networking, students learn to use the power of design thinking to solve “wicked” challenges. Students will apply what they learn to create, develop, and assess an innovative, entrepreneurial idea. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 388 - Launching a Global Social Enterprise
This course provides an inside view and application opportunity on a global scale in the rapidly developing entrepreneurship field of social enterprise. Opportunities, challenges, necessary resources, risks, value propositions and strategies of launching a global social enterprise with an emphasis on scalable ventures will be addressed through guest speakers, research, lecture, and student presentations. Students will develop a detailed business model and pitch deck for a mission driven social enterprise. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Junior standing (BUS majors and minors or permission of instructor).
Co-requisite(s):
Credits: 3
Course Typically Offered:
Course Type: Business
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BUS 389 - Self-directed Innovation Project
This course provides prior learning credit for work completed in USM’s Ci2 Studio (Creative Intelligence, Innovation Collaboration). Full tuition is a condition of Ci2 participation. Non School of Business students please see enrollment policy enrollment policy for eligibility.
Prerequisite(s):
Co-requisite(s):
Credits: 1-6
Course Typically Offered:
Course Type: Business
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BUS 390 - Internship in Innovation, Creativity and Entrepreneurship
See BUS 395 description for requirements.
Prerequisite(s):
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered:
Course Type: Business
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BUS 391 - Internship in Sustainable Business
See BUS 395 description for requirements.
Prerequisite(s):
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered:
Course Type: Business
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BUS 392 - Internship in Marketing
See BUS 395 description for requirements.
Prerequisite(s):
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered:
Course Type: Business
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BUS 394 - Internship in International Business
See BUS 395 description for requirements.
Prerequisite(s):
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered:
Course Type: Business
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BUS 395 - Internship I
This is the first internship course in business administration. Enrollment is limited to School of Business majors and minors who have not completed degree requirements. Majors are limited to a maximum of nine internship credits toward the degree; minors are limited to a maximum of three internship credit hours.
Prerequisite(s): Junior standing, 2.33 GPA or higher, and permission of a School of Business advisor and instructor.
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered:
Course Type: Business
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BUS 396 - Internship II
This is the second internship course in business administration. Enrollment is limited to baccalaureate School of Business majors who have not completed degree requirements. Majors are limited to a maximum of nine internship credits toward the degree; this course counts for general elective credit only.
Prerequisite(s): BUS 395 , 2.33 GPA or higher, and permission of a School of Business advisor and instructor.
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered:
Course Type: Business
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BUS 397 - Internship in Sport Management/Advance Field Experience
The internship requirement is considered one of the most critical components of the Sport Management Program. Students will undertake a 12-15 week, full-time (40 hours per week) supervised internship. This opportunity is expected to enhance the student’s academic experiences via a required industry analysis paper, a research project, weekly logs and a portfolio, as well as provide additional work experience and networking opportunities. Internship experiences may take place in any of the varied sport industry settings. Students may obtain internships in any region of the country and in some cases, may receive financial compensation. Enrollment is normally limited to sport management (internship track) majors who have not completed degree requirements. May not be taken Pass/Fail.
Prerequisite(s): Junior standing, BUS 311 , 2.33 GPA or higher, and permission of a School of Business advisor and instructor.
Co-requisite(s):
Credits: 6
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered:
Course Type: Business
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BUS 398 - Professional Selling Practicum
An introduction to professional sales in a real-world setting, including servicing existing accounts, obtaining orders, establishing new accounts, and submitting activity reports such as daily daily call reports, weekly work plans, and monthly and annual territory analyses. Students learn to plan and organize their daily work schedule while simultaneously adjusting the content of their sales presentations by customer type, order type, existing and potential sales volume. Other topics include customer service, product knowledge, territory management, and prospecting, presenting, and closing skills. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), junior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Limited
Course Type: Business
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BUS 399 - Special Topics in Business
Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): Vary by topic.
Co-requisite(s):
Credits: 1-3
Course Typically Offered: Limited
Course Type: Business
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BUS 450 - Business Policy and Strategy
An in-depth examination of the strategic management process in large complex organizations. This course uses case study analysis, discussion and integrative capstone projects to provide students with opportunities to learn and to apply strategic management theories and concepts. These include competitive analysis, value-chain analysis, generic business strategies, corporate strategy, and global strategy. Students matriculating fall 2011 and later must fulfill the University Core Requirement of “Ethical Inquiry, Social Responsibility and Citizenship” prior to enrollment. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 260 (C- or higher), BUS 340 (C or higher), FIN 320 (C or higher), GPA 2.0 or higher, standing.
Co-requisite(s):
Credits: 3
Meets the Following Core Requirement: Capstone, Engaged Learning
Course Typically Offered:
Course Type: Business
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BUS 485 - Managing the Growing Entrepreneurial Venture
An interdisciplinary course emphasizing the application of entrepreneurial management concepts and strategies to the growth-oriented small business beyond the start-up stage to eventual maturity and harvest. Topics include venture opportunity analysis, stages of small business growth, making the transition from entrepreneur to entrepreneurial manager, formulating and implementing growth strategies, building an effective organization, marshaling organizational and financial resources for growth, managing under adversity, and managing rapid growth. Non School of Business students please see enrollment policy for eligibility.
Prerequisite(s): BUS 385 (C or higher), senior standing.
Co-requisite(s):
Credits: 3
Course Typically Offered: Spring only
Course Type: Business
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BUS 490 - Independent Study
Selected topics in business administration may be studied and researched on an independent basis. Enrollment is normally limited to business administration degree candidates.
Prerequisite(s): Junior standing and permission of instructor and department chair.
Co-requisite(s):
Credits: 1-6
Meets the Following Core Requirement: Engaged Learning
Course Typically Offered:
Course Type: Business
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